Director of Messaging Research

Office: Los Angeles

Kimberly Serrano

Kimberly Serrano is the Director of Messaging Research at the California Immigrant Policy Center (CIPC). She leads a complex, multi-phase research and messaging project that explores how to build inclusive narratives that dignify and humanize immigrants. She has spent most of her adult life navigating the complex emotions, ideologies, and experiences associated with pro- and anti-immigrant sentiment, all with an orientation toward healing and bridge-building.

Kimberly comes to CIPC with a decade of project management and research experience working with communities in California and Mexico to affect social, environmental, and economic justice. Prior to joining CIPC she coordinated nearly a dozen research projects for the Sustainability Initiative/Office of Community Resilience Projects at the University of California, Irvine and cityLAB at the University of California, Los Angeles (UCLA), including implementation of large-scale door-to-door canvasses, bilingual focus groups, in-depth interviews, socio-spatial analysis with GIS, and statistical analysis. Kimberly got her start in social change work as a non-profit arts administrator, and continues to use arts and culture as tools for social action.

Kimberly is an engaged scholar with extensive training and experience in quantitative and qualitative research methods, including equity-oriented collaborative community-based research. She holds graduate degrees from UCLA in Urban and Regional Planning (MURP) and Latin American Studies (MA), including an emphasis in international migration. She earned her BA in Art History at UCLA and graduated Summa Cum Laude and Phi Beta Kappa. Kimberly is captivated by the Argentine tango and finds daily inspiration from her bicoastal, binational family, including her precocious Pomeranian.