Deputy Director of La Cocina

Leticia Landa

Leticia Landa is Deputy Director of La Cocina. She joined La Cocina in early 2008 as the third staff member. Throughout her career, Leticia has relied on her experience being the daughter of Mexican immigrants who moved to the US and started a business to fuel her belief that business ownership can be transformative, particularly for women, immigrants and people of color. Leticia has worn almost every hat at La Cocina over the last decade: writing grants, developing the incubator program, working directly with business owners, managing volunteers, and consulting with other food business incubators both nationally and internationally.

Leticia has provided vision and strategy for the organization’s tremendous growth, which has led to its recognition in publications including The New York Times, The Washington Post, and NPR. Born and raised in Austin, TX Leticia has a BA from Harvard University and is the co-author of We Are La Cocina: Recipes in Pursuit of the American Dream, a cookbook published by Chronicle Books in 2019.

Outside her work at La Cocina, Leticia serves on the Advisory Board of Kitchen Table Advisors, where she has been involved since the organization’s initial pilot in 2013.